This compelling explainer video showcases the North Yorkshire Mayor’s journey across the county over three months, spotlighting the region’s potential and the mission of its newly reformed Business Board. Filmed in diverse and iconic locations, the video illustrates the Mayor’s call to action, encouraging ambitious and forward-thinking individuals to apply and contribute to North Yorkshire’s business landscape. With a focus on collaboration, innovation, and growth, this branded content serves as an inspiring invitation for leaders and changemakers to join the board and help shape the future of the region.