In today’s travel industry, one-size-fits-all content doesn’t cut it. What works for Instagram might fall flat on YouTube, and a TikTok trend needs a different approach than a web campaign. This blog explores how professional production teams capture high-quality, versatile content for multiple platforms in a single travel shoot—maximising budgets while delivering polished, platform-optimised assets for Instagram, TikTok, YouTube, and beyond. Discover the strategy behind efficient shooting and why working smarter means creating more.

In our last blog, we highlighted the importance of a location recce. But what happens when there’s no budget or time for one? For travel companies needing high-quality content fast, adaptability is key. At The Production Dept., we thrive on making stunning content work—even when conditions are unpredictable. Here’s how we problem-solve on location.