Shooting for Social: How to Capture Travel Content for Every Platform

In today’s travel industry, one-size-fits-all content doesn’t cut it. What works for Instagram might fall flat on YouTube, and a TikTok trend needs a different approach than a web campaign. This blog explores how professional production teams capture high-quality, versatile content for multiple platforms in a single travel shoot—maximising budgets while delivering polished, platform-optimised assets for Instagram, TikTok, YouTube, and beyond. Discover the strategy behind efficient shooting and why working smarter means creating more.